On Thursday, True Image Promotions released For the Love of Fishing. The tale of Robert Castaneda, inventor of Livingston Lures and his vision into the future is told in their release below. “I’m living my dream,” says Robert Castaneda, inventor of Livingston Lures. Growing up on the banks of Livingston Bay, Robert learned how to fish at an early age with his father and uncles. One of the lessons that his father taught him was how to catch bait fish, hook them, and cast them out to catch big bass. He would tell Robert, “Fishing is like playing chess, only you have to outsmart the fish.” They would sit in silence for hours to hear the sounds the baitfish would make before casting them out. That sound would follow Robert for many years later. Robert was in first grade when he caught his first bass and that was the moment that changed the rest of his life. Instead of collecting baseball cards like the other kids, Robert would be collecting lures. Different shapes, textures, colors, and brands filled up his collection. By the end of his grade school years, Robert was the go-to guy for advice on what to use and where. This is when he knew he wanted to make his own lures and began creating- playing with colors, glitters and even feathers.
Roberts’ love for fishing and creating lures was taken to the next level many years ago during Christmas time. He had received a card from his sister. When he opened the card, it started playing Jingle Bells. It wasn’t the song that caught his attention, but the speaker the song was playing out of. He realized right then that if he could record an injured bait sound inside of a plastic lure he could have, “live,” bait all year ‘round. An idea he knew would change the way anglers fished. It was that moment he decided to take action and follow his dreams. Continue reading at Examiner……
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