Bryant Boats is launching the Speranza, its third new model in less than a year. The Peter Granata-designed 21-foot Speranza will include stainless fixtures and a vinyl-wrapped dash and will retail for $39,995. “New product continues to be a large focus for the future of Bryant Boats,” Bryant CEO John Dorton said in a statement.
“We have gotten very efficient in developing new boat models, but the most exciting part is seeing retail customers coming into our partner dealerships asking for new product that has only been out for weeks,” brand manager Ben Dorton said.
The Tennessee-based builder says it is enjoying double-digit market-share increases in “the tough sterndrive segment both” as a result of increasing its distribution channel and launching new products and innovations.
“We have added over 30 new dealers in the last 18 months. In addition, we introduced the Calandra this fall, which has triggered immediate retail pull-through in dealerships at the shows and spring events,” said Jeff White, vice president of sales.
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