The staff of “Ladies, Let’s Go Fishing!” (LLGF) News Casts scoped this year’s ICAST trade show in Orlando, FL to seek new fishing products for women. Held July 15-18, the 57th International Convention of Allied Sportfishing Trades (ICAST), produced by the American Sportfishing Association (ASA), showcased innovations in fishing gear, accessories and apparel. With 11,000 representatives and media from the global fishing industry in attendance, the show had plenty to offer.
The staff came to the show looking for market trends. In addition to the emphasis on lighter rods and reels with attractive color schemes, here is what we observed.
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| New Penn reels |
We noticed an exploding market for fishing kayaks, paddleboards and accessories. Manufacturers are paying attention to women’s physical strength by offering light weight craft. The fly fishing market continues to take a serious look at the women’s sector.
We saw a growth in compact underwater cameras due to increasing numbers of anglers who want to share the thrill of the catch with video.
There was an abundance of exhibits with fishing buffs and cooling mechanisms built into neck wear and hats, indicating growth in the market of anglers concerned about protecting their skin from the sun’s harmful rays.
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