PRADCO Outdoor Brands, one of the nation’s leading manufacturers of fishing and hunting products, has acquired Texas Hunter Products, a company with a 64-year history in the outdoor industry.“I am very excited and pleased that Texas Hunter Products has a new home with a family of highly successful and iconic brands,” says Paul Sides, CEO of Texas Hunter. “PRADCO shares our commitment to our employees, dealers, and consumers. They value our decades of experience and the close relationship we enjoy with the people who matter most—the outdoor enthusiasts we serve.”
“PRADCO’s core values are commitment, integrity, teamwork, and growth,” says Bart Stephens, GM of PRADCO’s Hunting Division. “These values drive everything we do, from hiring to product development to acquisition strategy. We have always admired the Texas Hunter brand and product line. Texas Hunter’s culture, team, and products make them a natural fit with PRADCO. Like Moultrie, Summit, Code Blue, and our other brands, Texas Hunter is about authenticity, quality, respect for the customer, and respect for the sport of hunting. We are honored to be working with Paul, Bob (Brock), Dale (Baden), and the great team they have
built.”
“From our beginning in 1954, the goal at Texas Hunter Products has been to design, develop, and deliver what consumers tell us they want, and PRADCO’s history is very similar,” says Bob Brock, President of Texas Hunter Products. “Businesses built on simple honesty and hard work by good employees endure because these values carry over into the marketplace, where people make their buying choices. We call that a tradition of trust at Texas Hunter Products, and that will never go out of style.”
Texas Hunter will continue to operate from its San Antonio headquarters under its current management team. “Our focus at this time is to support the company’s existing operational and growth strategy to ensure continuity in product quality, inventory supply, and competitive pricing,” adds Stephens. “Looking forward, we will leverage PRADCO’s sales, marketing, and distribution capabilities to drive growth of the Texas Hunter brand.”
PRADCO Outdoor Brands, manufacturer of hunting and fishing products used and trusted worldwide, includes iconic hunting brands Moultrie, Summit, Code Blue, and Knight & Hale, and more than 15 fishing brands, including Rebel, Heddon, YUM, Booyah, and Bomber. PRADCO brands have earned market-leading positions in product categories such as fishing lures, game feeders, game cameras, treestands, scent attractants, and scent elimination.