It happened a few days ago in the village of Waddington, N.Y., population 972, on the banks of the St. Lawrence River: The Bassmaster Elite Series all-time attendance record was cracked once again. A total of 34,100 people turned out for the Aug. 8-11 Evan Williams Bourbon Showdown at St. Lawrence River, breaking the record for the second time in the 2013 Elite Series season.
The previous four-day record of 33,650 was set at this season’s opener, the March 14-17 Sabine River Challenge presented by STARK Cultural Venues in Orange, Texas. That March record exceeded the previous Elite Series attendance mark of 17,920 set in 2011 in Alabama.
“Elite Series attendance is an excellent measure of how the sport of bass fishing continues to grow,” said B.A.S.S. CEO Bruce Akin. “B.A.S.S. and its sponsors work to promote each event going in. But of course we would not be breaking attendance records if the local hosts weren’t going all-out to create the level of interest we’ve been seeing this year.”
Janet Otto-Cassada, the mayor of Waddington, said Showdown attendance far exceeded her expectations.
“You could not find someone who’s happier than I am right now,” she said after the crowd numbers compiled by law enforcement officials were released. “The event put us on the map. I knew that it would draw people. I knew that it would be big because it was something new and different. We needed that here in upstate New York.”
Even the governor of New York came to Waddington. Gov. Andrew Cuomo held a press conference Aug. 8 at the tournament site.
“The exposure is going to serve the entire upstate region,” Cuomo said of the Showdown.
He announced an Elite Series tournament will be held on one of the Finger Lakes of New York in 2014. The lake will be disclosed when the entire 2014 season will be announced in the near future.
The governor also announced the 2014 Governor’s Challenge. Held in conjunction with the Finger Lakes event, the Challenge will be a fishing competition among the governor, elected officials from New York state and some of the biggest names in professional fishing.
The Showdown attracted other dignitaries. On the final competition day, New York State Sen. Patty Ritchie, whose district includes Waddington, watched the Elite Series weigh-in from an elevated sound stage, where she had a good view of the thousands of fans in the crowd.
“I’m truly astonished by all the people standing here in front of me,” Ritchie said. “But I knew Waddington was going to come out for the Bassmaster event, and I’m so glad they (the pros) fished our great river.”
The 99 professional bass anglers of the Elite field competed for four days on the St. Lawrence River. They launched their colorful, wrapped boats from Waddington’s Whittaker Park and returned to the park to weigh their catches on the Bassmaster stage. Everyone was invited to the park to watch the pros; no admission is charged at Bassmaster events.
Fans were treated to a sporting event in which the competition was fierce. On the line were $100,000, a qualification for the 2014 Bassmaster Classic and a career-boosting Elite Series title.
While the anglers competed on the water, fans were drawn to Whittaker Park by a big slate of free entertainment, including the four-day Tastes of the North Country Festival with more than 100 vendors, 15 concerts, exhibits and fireworks, all organized by the Village of Waddington, the official host.
A fishing derby conducted by Wounded Warriors Outdoor Adventures and Saturday’s Military Appreciation Day added to the crowd.
Those activities brought in fans, adding to attendance at the competition’s morning launches and afternoon weigh-ins. Other activities included the Bassmaster Elite Series Expo, which consists of exhibits and demos by Bassmaster sponsors, and the Bassmaster Elite Series High School Experience, which gives young anglers an insider’s view of pro bass fishing.
Combined, the activities and vendors covered the expansive grounds of Whittaker Park.
Like Otto-Cassada, Bob Giordano, event coordinator, was elated when he heard the final crowd figures.
“The event not only exceeded my expectations, it exceeded everybody’s,” said Giordano. Waddington’s economic impact study of the Showdown is under way, he added.
The event drew fans from out of state, including New Jersey, New Hampshire, Pennsylvania, Connecticut and Maine, according to Giordano, adding, “We also had a huge Canadian presence.”
Wounded Warriors Outdoor Adventures, of which Giordano is president, flew in about 60 service members from around the country with the help of Hero Miles, a program that offers free airline flights to wounded warriors, for the wounded warriors fishing event. After retiring from the Air Force, Giordano settled just outside of Waddington village limits because he wanted to be near the St. Lawrence fishery.
Explaining his involvement in organizing the event, Giordano said “I wanted the world to know what I found when I came here. The place is beautiful and the fishing is fantastic.”
Even more people will soon learn about Waddington and the St. Lawrence fishery on ESPN2. The Bassmasters coverage of the Showdown will air Aug. 18 at 8 a.m. ET, and again Sept. 7 at 6 a.m. ET. The ESPN Classic channel will air the show Aug. 18, at 10 a.m. ET, and Sept. 8 at 8 a.m. ET. In addition, The Outdoor Channel will present the Showdown Sept. 16. For times, check local listings.
2013 Bassmaster Elite Series Official Sponsors: Toyota, Bass Pro Shops, Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Nitro Boats, Skeeter Boats, Triton Boats, Yamaha
2013 Bassmaster Elite Series Supporting Sponsors: Carhartt, Diet Mountain Dew, Livingston Lures, Lowrance, Luck-E-Strike, Power-Pole, Ramada, Shimano
2013 Bassmaster Elite Series Proud Partner: Mustang Survival
About B.A.S.S.
For more than 45 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.
The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications — Bassmaster Magazine and B.A.S.S. Times — comprehensive website Bassmaster.com and ESPN2 and Outdoor Channel television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.
The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Carhartt Bassmaster College Series, Bassmaster Wild Card, B.A.S.S. Nation events and the ultimate celebration of competitive fishing, the Bassmaster Classic.
B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Birmingham, Ala.
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