Bass anglers understand the importance of sharp hooks, though most don’t practice their hook sharpening skills often enough. The new Berkley® Fusion19™ hooks give novice and avid anglers the sharpest hooks that stay sharper longer than any other on the market. These needle-point hooks are designed to withstand the toughest, thickest cover without damaging structural integrity. The traditionally rich Japanese philosophy of making superior swords and knives combined with a technologically-advanced polymer coating called Slickset™ gives anglers the advantage. Utilizing Slickset coating, Fusion19 hooks easily penetrate with less force to catch more fish, and conserve energy during long days on the water.
The versatile family of Fusion19 hooks includes nine bass-specific designs including extra-wide gap (EWG), superline EWG, weedless EWG, weighted EWG, offset worm, dropshot, heavy cover, swimbait and weighted swimbait hooks.
Each package of Fusion19 hooks features an innovative, resealable clam for easier storage. Fusion19 packaging helps novice and advanced anglers quickly, while fishing or at the store, identify the hook to best suit their need. On each package, there are easy-to-read keys to identify which soft baits work best with each hook.
Fusion19 hooks have a smoke satin finish and an MSRP of $3.99 to $5.99, in counts from four to eight hooks per package. |
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at http://purefishing.com.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.
This press release and additional information about Newell Brands are available on the company’s website, www.newellbrands.com.
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