Moon Shine, LP, designer of Moon Shine Camo, announces their partnership with Savage Arms. Savage Arms now offers rifles in Muddy Girl and Harvest Moon Camouflage. These patterns continue to help companies like Savage stand out among their competitors. “We are extremely pleased with the success of our patterns on so many different products”, stated Travis Mattern from Moon Shine. “Having a company rich in tradition, like Savage Arms, appreciate the uniqueness and shelf appeal of our Muddy Girl and Harvest Moon patterns adds even more value and recognition to our camo brand.”
Savage Arms Director of Marketing, Bill Dermody discussed Moon Shine’s unique appeal: “One of the biggest challenges selling long guns is finding a way to get noticed in the sea of product at the point of sale. We added Muddy Girl to our AXIS rifle lineup and we’ve been thrilled with the results. It’s so different from everything else out there that it is just impossible to ignore.”
Savage Arms is one of the world’s largest manufacturers of hunting rifles and shotguns, delivering innovative products for more than 100 years. Operating under the brand names of Savage Arms, Stevens, and Savage Range Systems, the company designs, manufactures and markets centerfire and rimfire rifles, shotguns and shooting range systems used for hunting as well as competitive and recreational target shooting.
About Moon Shine, LP:
Moon Shine, LP is a cutting edge designer of quality brand name apparel that conveys the attitude and traditional values of every generation. From the hunters and farmers who live off our lands to the soldiers and patriots who protect it, Moon Shine Attitude Attire® honors the essence of the American Legacy. For more information, visit www.shineattire.com or call 1.800.4.MOON.SHINE (800-466-6674).
About Savage Arms:
The company was organized in 1894 by Arthur Savage and has expanded into market-leading positions. Savage is located in Westfield, Mass. and Lakefield, Ontario, and the workforce includes approximately 600 skilled employees. For more information, visit www.savagearms.com or call (413) 642-4262.