The National Shooting Sports Foundation® (NSSF®) and Walker’s have launched a mentor initiative that encourages experienced target shooters and hunters to invite new individuals to the range or field. The campaign is part of NSSF’s Mentor Pledge initiative developed to facilitate growth of the shooting sports community through education, safety and fun.
As an incentive, NSSF and Walker’s are providing free Razor Ear Muffs (valued at $69.99) to the first 2,000 mentors. Participants must sign a pledge online and share a photo or short video of their experience with a new hunter or shooter in order to claim their reward.
“We are thrilled to play a part in supporting the next generation of hunters and shooters,” said Ben Smith, Vice President of Sales & Marketing at Walker’s. “This partnership with NSSF is the perfect opportunity for our company to give back to the shooting sports community.”
“Research shows that 24 million American’s have an interest getting started hunting or target shooting and that Being invited by a friend or family member is by far the best way to get new folks to the range or field,” said Jim Curcuruto, Director of Research & Market Development at NSSF. “This program aligns with NSSF programs such as National Shooting Sports Month and First Shots that provide introductions to the shooting sports.”
To learn more about this mentoring initiative and to take the pledge, visit the mentor pledge webpage.