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THIRD YEAR IN A ROW . . . For the third year in a row, Outdoor Channel, America’s leader in outdoor TV, has committed to a Pinnacle-level sponsorship for NSSF’s SHOT Show. Pinnacle is the highest sponsorship level associated with the event, which attracts more than 60,000 attendees and 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services, making it the largest show of its kind in the world. “This unprecedented support reflects the network’s commitment to the outdoor industry and all that the industry’s premier trade show stands for,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. Outdoor Channel’s sponsorship includes being the official title sponsor of NSSF’s State of the Industry Event; offering show attendees meet-and-greet access to the network’s top talent; and providing on-site information and navigation stations for attendees on the show floor in addition to network marketing and advertising opportunities surrounding the show. Outdoor Channel’s primary headquarters at SHOT Show will be in Bassano meeting rooms 2601-2505 in the Venetian Hotel adjoining the Sands Expo Convention Center. Outdoor Channel’s booth will be in the Level 2 Sands Lobby. Read more.