Ozonics Hunting®, the founders and leaders of harnessing the power of ozone and oxidation technology through active scent control while afield, announce the strategic shift to focus on its direct-to consumer sales model for 2018. Beginning in January of 2018, Ozonics products will be available exclusively through ozonicshunting.com.
The decision to move to this model has been driven by a desire to create greater value for consumers, expand innovation, and focus on developing comprehensive educational tools for advocates of the product and other potential customers.
“We are very appreciative of the support we have received from our retail partners throughout the years” stated Founder Scott Elrod. “This was not an easy decision to arrive at, but we felt it was the best way for us to create a better value and experience for our growing consumer base of hunters and wildlife enthusiasts.”
This shift in strategy will allow Ozonics to focus their efforts heavily on their digital platforms, where an influx of shopping is now done by today’s consumer. The brand is eager to have the opportunity to connect with customers in a one-to-one fashion, all while developing closer relationships with consumers and educating them on the value that Ozonics can bring to a hunt.
The consumer direct model will also allow Ozonics to put greater emphasis on product development and innovation. Ozonics has been an industry pioneer in terms of using ozone to render hunters undetectable. They are continually researching and developing ways to deploy their ozone technology in the field to benefit users and ultimately make them more successful season after season.
For more information visit www.ozonicshunting.com