RATE-GUARANTEE DEADLINE APPROACHING . . . The best way to take advantage of special hotel-room opportunities is through onPeak, the official housing partner of the SHOT Show. Its hotel rate-guarantee deadline is Wednesday, Dec. 11. To view or book available hotel/travel deals through onPeak, click here or call 800-388-8104. As you book your travel plans for January remember that you too can be scammed, and we urge you to read our warning. To make your planning even easier, visit our restaurant guide, “SHOT on a dime,” and find ways to dine within your budget and free attractions that you can’t miss.
SHOT SHOW UNIVERSITY SPEAKER SPOTLIGHT . . . 
With a theme of Aiming for Excellence, 2014 SHOT Show University provides education and training for operating businesses more effectively. If you haven’t already done so, apply today. Meet speaker Chip Bell, who could boast of 20-plus years of working with top executives from the world’s leading brands and helping them stay ahead of the competition by maintaining world-class customer-experience strategies. Read his blog post, describing service innovations that can set your business apart from your competitor’s.
CELEBRITY APPEARANCES . . . Promotional services for celebrity appearances are offered at the 2014 SHOT Show. Log in to the Exhibitor Listing Dashboard and let us know about celebrity appearances or other special events you are planning at your booth. Follow these directions for the dashboard.
GET PREPARED: 2014 SHOT SHOW EXHIBITOR WEBINAR SERIES . . . Preparing for the SHOT Show entails not only knowing what you will be doing in Las Vegas but also having an understanding of your company’s goals and how to best accomplish those goals through the tools provided to you both pre-show and onsite. Tune in on Thursday, Dec. 5, from 11 a.m.- noon for the second segment in this series, 25 Do’s and Don’ts To Ensure a Profitable SHOT Show. If you missed it last week, Develop a Plan That Will Guarantee Success at the SHOT Show is available online in the Exhibitor Resource Center under Exhibitor Education and News.
SHOT SHOW LAW ENFORCEMENT EDUCATION SEMINARS . . . NSSF has partnered with Law Officer magazine to present a quality education program for law enforcement professionals at the 2014 SHOT Show. The Law Enforcement Education Program (LEEP) will offer seminars by experts in the field during the first three days of the SHOT Show. For more information about LEEP and a full description of the seminars, visit shotshow.org/education. Register today!
NSSF PAC AT 2014 SHOT SHOW . . . There’s still time for NSSF corporate members to join their industry’s PAC before the end of the year. No one understands better than the NSSF PAC the unique legislative and regulatory challenges industry members face, and no one has advanced our industry’s interests with more passion and commitment in Washington, D.C. With the midterm elections one year away and our gun rights on the line, we urge members to join the NSSF PAC now, so together we can continue to promote, protect and preserve America’s hunting and shooting sports heritage and firearms freedoms for present and future generations. For more information about the NSSF PAC please stop by the PAC booth at the 2014 SHOT Show in the NSSF Member Lounge or visit the PAC’s website.
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