LIVETARGET’s new Flutter Shad behaves like a traditional jigging spoon but has the narrow profile of a common Shad or Sardine. Featuring the Company’s new Injected Core TechnologyTM (ICT), it showcases a Shad profile […]
Introduced at ICAST 2018, and winner of Best in Show for Saltwater Soft Lure, the LIVETARGET Fleeing Shrimp seamlessly combines a biologically precise shrimp profile and anatomy, a dynamic color palette, biomimetic action and robust […]
With their golden sides and soft, deep-red fins, rudd are among the most important baitfish for growing oversized specimens of hard-fighting Esox and Sander. Rudd are widely distributed across Europe and represent important prey items […]
From bass anglers looking for a better ‘trap’ to fish on world-renowned waters El Salto and Lake Fork, to walleye anglers jigging trophies through the ice on Lake Winnipeg and Erie—and for just about every […]
Flat-sided baitfish represent critical components of the forage bases of many fisheries. In freshwater, shad, alewives, and even young-of-the-year sunfish and crappies are favorite targets, from trout and salmon to walleyes, bass and stripers. In […]
Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, ultra-realistic artificial lures. Produced through a highly intellectualized […]
Round gobies have forever altered the ecology, and the angling landscape, of the Great Lakes and connected waterbodies. Since their discovery in the St. Clair River in 1990, these invasive stowaways from the Black and […]
LIVETARGET lures are widely recognized for their anatomically accurate, three-dimensional designs and incredibly detailed, lifelike finishes. When these visual characteristics are coupled to actions proven to attract and trigger the wariest predators, the result is […]
LIVETARGET advances angler education and technique tips for its new Swimbait Series by producing and publishing an informative three and a half minute video guide on proper swimbait gear and techniques lead by ProStaff angler […]
Tackle Warehouse discusses the new LIVETARGET Pinfish Swimbaits with Stephen Browning & David Walker at the 2016 ICAST Show in Orlando.
LIVETARGET announces the arrival of the new Yearling BaitBall Series at major retailers and independent dealers throughout North America just in time for the holiday gift season. The Yearling BaitBall family consists of eight different […]
Even for Las Vegas, the odds seemed unsurmountable for LIVETARGET to make it four in a row for “Best of Show” wins in the lure category, but the innovative new BaitBall design took top honors […]
LIVETARGET announces the addition of the new HFC Craw to its already robust lineup of crawfish hardbaits. HFC stands for “hunt for center,” which is an engineered feature of this bait series that causes the […]
Koppers Fishing and Tackle Corp. introduced a radical new fishing lure design as well as a new brand called ‘BaitBall’. The unique design implementation spotlights one of nature’s underwater survival events: the schooling formation of […]
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