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Fishing News - Fresh

The Most Trusted Name In Fishing

It’s said that big things have small beginnings. The adage rings especially true for Rapala®, a company that has put high-quality fishing lures and accessories in the hands of anglers across the globe for more […]

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Ice Fishing

Free Ice Force Gear

Get a free ICE FORCE sweatshirt and tackle bag with qualifying purchase! Fish with the best and look good doing it. You can do both this winter, thanks to a special ICE FORCE promotion – […]

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Bass Fishing

Trigger X Aggression Products

This soft bait formula allows these easy-to-handle baits to swim with an incredibly natural motion. As they swim they release a special cocktail of Ultrabite® Aggression Pheromones that combine natural “aggression” and “fear” pheromones to […]

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Bass Fishing

Trigger X Aggression Hodad

The Trigger X Aggression Hodad is a unique tube-style bait loaded with UltraBite Aggression Pheromones. This custom blend of aggression and fear pheromones mimics the natural predator versus prey response – triggering a predator’s feeding […]

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Bass Fishing

Trigger X Slop Hopper

With a slender profile and a hard-pounding tail, the new, bigger 5-1/2 inch Slop Hopper is the ideal bait when finicky Bass need a little something different — and anglers want a bigger bite.  Best […]