A longstanding Leatherman favorite, The Signal is now available in three distinct colors allowing multipurpose users the ability to carry a tool that expresses their own personality through color and style. Order Link – https://www.leatherman.com/signal-439.html?dwvar_439_color=10&cgid=multi-tools#start=1
Launched in 2015, The Signal was designed for outdoor preparedness. It came equipped with 19 implements including a Ferro Rod for starting emergency fires and a safety whistle along with well-known Leatherman implements including the iconic pliers, 420HC combo-knife and saw. Encouraging more people to be prepared for the unexpected, the brand is launching three new colorways to empower even more users than ever to carry a multipurpose tool.
COLOR INSPIRATION
“Life-saving gear doesn’t have to look so serious,” said Lucy Davis, Leatherman’s industrial designer who is responsible for the new Signal color updates. “We want a tool that showcases the owner’s personality, one that they want to show to their friends. The reality is that a multipurpose tool can be intimidating. By adding these fun colors, the Signal becomes more approachable and enables more people to save the day in style.”
We’ve assembled a toolkit full of assets to help enrich your story below. Additionally, we’d happy to schedule a phone interview with Lucy Davis if you’re looking to tell a more in-depth story behind Leatherman. We’d love to expand on the brand’s renewed vision of multipurpose and how we’re using colors to invite more consumers into the brand than ever.
More Camping – https://www.odumagazine.com/topics/headlines/camping-hiking/