How tough is the new Ugly Stik® GX2™? Tough enough that Ugly Stik (#theUglyTour) is confident to send one rod across the country, giving their fans the unique opportunity to put it to the test and be a part of a new online webisode series called #theUglyTour. “We are really excited about this webisode series to engage consumers and spread the word about the new Ugly Stik GX2,” said Josh Silva, Shakespeare Marketing Manager. “We have a passionate fan base and want to reward them with a chance to be a spokesperson for the brand. They are the lifeblood of who we are as a brand, and they should be the real stars of this exciting new launch.”
“We are only using one rod, a 6’6” medium heavy spinning,” said Silva. “The webisodes are designed to showcase the toughness, durability and versatility of the new Ugly Stik GX2. We also want these webisodes to be authentic and have our consumers take us to their favorite spot, whether that’s bank fishing a pond or fishing from a bass boat at Lake Fork, Texas. It’s not about delivering the dream trip but we believe our fans will fish with their dream rod.”
The first episode of #theUglyTour features Veteran Mike Hutt fishing for bass at Lake Fork in Texas. Fans can track the travels and stats of the one rod as it moves across the country through a dedicated website and various social media channels including Facebook, Twitter, Instagram and YouTube. In addition, fans will have an opportunity to nominate themselves or someone else to be a part of the tour online via www.UglyStik.com/tour or www.Facebook.com/UglyStikFishing.
“#theUglyTour gives the everyday angler a chance to tell their story and why they love Ugly Stik,” said Silva. “We’re out to prove the new Ugly Stik GX2 is heads and shoulders above the original, and we want our Ugly Stik anglers to be front and center of this new launch.”
Please visit www.UglyStik.com/tour for the complete Ugly Stik GX2 experience and for a chance to become the next featured angler on #theUglyTour.
Social Media Channels:
Facebook /uglystikfishing Instagram @uglystik
Twitter @uglystik YouTube /uglystikTV
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at http://www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit http://www.jarden.com.