Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2013. This list has been compiled from the 36,680 internet-based surveys completed by hunters and shooters who volunteered to participate last year in Southwick Associates’ HunterSurvey.com and ShooterSurvey.com polls. In 2013, brands most frequently purchased included:
- Top rifle brand: Savage
- Top shotgun brand: Remington
- Top muzzleloader brand: Thompson Center
- Top handgun brand: Tie: Ruger and Smith & Wesson
- Top crossbow brand: Barnett
- Top air rifle brand: Daisy
- Top rifle ammunition brand: Remington
- Top shotgun ammunition brand: Winchester
- Top handgun ammunition brand: Winchester
- Top blackpowder brand: Pyrodex
- Top balls, bullets, or shot brand: Hornady
- Top bow brand: Matthews
- Top broadhead brand: Rage
- Top bow case brand: Plano
- Top archery sight brand: Truglo
- Top decoy brand: Flambeau
- Top game call brand: Primos
- Top reloading die brand: Lee Precision
- Top reloading bullet brand: Hornady
- Top reloading primer brand: CCI
- Top reloading powder brand: Hodgdon
- Top reloading shot brand: Lawrence
- Top scope brand for firearms: Nikon
- Top scope accessory brand: Leupold
- Top binocular brand: Bushnell
- Top spotting scope brand: Bushnell
- Top range finder brand: Bushnell
- Top boot brand: Rocky
- Top bi-pod and shooting stick brand: Primos
- Top GPS device brand: Garmin
- Top game feeder brand: Moultrie
- Top food plot seed brand: Whitetail Institute
- Top knife brand: Buck
- Top cover scent brand: Wildlife Research Center
- Top lure scent brand: Tinks
- Top odor eliminator brand: Scent-A-Way
- Top tree stand brand: Ameristep & Summit
- Top trail camera brand: Moultrie
- Top shooting target brand: Shoot-N-C
- Top safety equipment brand: Remington
- Top clay brand: White Flyer
- Top trap and throwing device brand: Champion
- Top holster brand: Blackhawk
- Top gun cleaning supply brand: Hoppes
- Top gun safe brand: Stack-on
- Top choke tube brand: Remington
- Top magazine brand: Magpul
The list above is only a portion of all hunting and shooting categories tracked by Southwick Associates. Other types of information available include sales by caliber and gauge, percentage of sales occurring at different types of retailers, total spending per category, average prices, and demographics for hunters and shooters buying specific products. Additional participation information is available including total days spent afield by hunters and shooters, type of hunting and shooting enjoyed and preferred species and places to shoot.
You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ bi-monthly Hunting and Shooting Participation and Market Trends report. More in-depth reports are also available for specific product categories and hunting/shooting participation. Greater insights are possible through custom reports that can help companies learn in which sub-markets they excel, or where they trail the competitors. Individualized research is also available to help identify products desired by consumers, optimal pricing, and more. To purchase a subscription or learn more, contact John DePalma at jdepalma@brandintelligent.com.
About AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com: Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com help the outdoor industry, fisheries and wildlife officials and sportsmen’s organizations track consumer activities and expenditure trends. Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at http://facebook.com/huntersurvey and http://facebook.com/anglersurvey or on Twitter at https://twitter.com/#!/AnglerSurvey and https://twitter.com/#!/HunterSurvey.