Vicious Fishing announced today that it will be extending its licensing contract through 2018 with bait manufacturer, Trophy Technologies, LLC. This long-term contract comes as part of a focused brand growth initiative. The current lineup of Vicious baits includes crankbaits, jerkbaits, frogs, musky soft plastics, and saltwater soft plastics. With the announcement of the extension, new baits being added to the family will include crankbaits for walleye, salmon and steelhead.
Trophy Technologies successfully launched the Vicious baits in 2014. The additional baits being added in 2015 will push the total SKUs offered under the Vicious brand to nearly 175 SKUs. The new baits will be available at ICAST in Orlando at the Trophy Technologies booth (1209) and can also be seen in the Vicious booth (2369).
“The initial launch of the Vicious line of baits easily exceeded our expectation for year one. We know the brand will continue to do well in the bait category and we are excited to be extending the relationship long-term allowing us to strategically grow the product offering for 2015 and beyond. We have some great things in the works and look forward to seeing the industry’s reaction at ICAST,” stated Kris Reibel.
“Obviously we were happy to hear that the introduction of Vicious baits was successful, but it was even more important to get this extended commitment with Trophy Technologies in place. These types of relationships allow us to move forward with confidence in not only this venture, but in other areas for the brand,” added Vicious President, Jeff Martin.
About Vicious
By offering premium fishing line, baits, premium eyewear, apparel and other angling products,
Vicious was inspired by the everyday angler. Today’s angler deserves quality, durability and reliability in their gear and Vicious delivers all of that with an attitude. Vicious headquarters are located in Pell City, AL. For more information regarding Vicious and its family of products, visit Vicious-Fishing.com or call 866-645-0024.
About Trophy Technologies, LLC
Founded in 2003 by Rick Quade and Kris Reibel, Trophy Technologies set out to make fishing tackle that was truly unique. Being avid anglers, they sought to produce brands that would cater to Professional Fishermen, while at the same time providing superior products at a price within reach of the average angler. Their baits can be found in Tackle Stores in 43 countries from the USA to Canada, Russia to the Ukraine, to South Africa, Australia, Poland, Turkey, Thailand, Japan, Germany, Italy, Spain, England, France, Holland, Ireland, and virtually every other Western European country. Their family of brands include Castaic, Reaction Strike, Hoerne Toad Tackle, Throwback Lures, Musky Armor, Bulldawg Rods, Backstabber Lures and SquirtBait. For more information regarding Trophy Technologies, Vicious Fishing baits or any of its family of products, visit TrophyTechnologies.com or email richardquade@hotmail.com.
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