Page 69 - ODUNovAndDec2018

Soft

Plastics

Enter

the

Twenty-

First

Century

By Jason Halfen

The "Nature of Competition" in soft plastics design drives LIVETARGET to develop industry-first process:
Injected Core Technology (ICT)

Niagara-on-the-Lake (November 8, 2018) – Let there be no doubt, soft plastic lures are effective fish
tempters. Available in profiles ranging from simple to gaudy and colors that vary from muted to other-

worldly, soft plastics are well-established staples in the arsenals of bass, walleye, and panfish anglers in
fresh water, as well as those chasing a wide range of finned predators in the salt. Yet, the majority of
soft lures that we thread on hooks and dress on jigs have changed little since the advent of grubs
and worms in the 1950s. Warm polymer stews, steeped with colored dyes and glitter, are