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injected or poured into metal molds; when the whole operation cools, soft lures emerge.

While the sizes and shapes of soft plastic lures are limited only by the bounds of anglers’ imaginations,
they all suffer from precisely the same shortcomings: stated simply, most soft baits don’t look anything
like the natural forage that predator fish eat, and few behave like a vulnerable prey item that is about to
play its part in Nature’s food web.

But that’s changing, thanks to Injected Core Technology (ICT) from LIVETARGET, the leader in lure
design and forage replication.

Injected Core Technology welcomes soft plastic baits into the twenty-first century, uniting artistry with
engineering to deliver unprecedented levels of soft plastic form and function. Lures manufactured with
Injected Core Technology are effectively a bait-within-a-bait, featuring a vibrant, biomimetic, forage-
profile interior that is fully encapsulated and intimately linked to a clear, soft polymer exo-skin.
Matching anatomical features are aligned on both the interior core and its protective shell, producing
unique three-dimensional, flash-generating textures that are both robust and ultra-realistic.

By carefully controlling the density of both the interior core and the outer shell during the molding
process, Injected Core Technology lures are instilled with perfectly-balanced, strike triggering actions –
right out of the package.

Nose hook a lure and fish ICT baits unweighted and witness a soft plastic with a remarkably slow
descent, its body on a horizontal plane as it falls, perfectly mimicking the behavior of an injured baitfish
descending to its demise. Injected Core Technology lures don’t tumble or spiral, they simply drift

tantalizingly downward with a gentle shimmy along their length until they come to rest on the bottom –
or are consumed by a predator.

But that simple unweighted rig is just the beginning. Soft lures manufactured using Injected Core
Technology are extraordinarily versatile and can be rigged and presented in every way imaginable. From
traditional Texas and Carolina rigs, to drop shots and Neko rigs and everything in-between. For example,

while ICT was tested, schooling, shad-based bass slurped up Skip Shads when other classic baits put up